I might argue that the failure of some KM projects comes from the failure to properly brand or market it in the first place. (and True for many corporate initiatives)
I do not advocate necessarily coming up with some fancy name or logo. But you do want to be consistent on how you refer to the process or platform and you want a clear message about how it can help.
VMaryAbraham
· 9 months ago
Doug -
Rebranding works if you've got a product that is essentially good. However, all the lipstick in the world won't turn a pig into something else.
All Comments
I might argue that the failure of some KM projects comes from the failure to properly brand or market it in the first place. (and True for many corporate initiatives)
I do not advocate necessarily coming up with some fancy name or logo. But you do want to be consistent on how you refer to the process or platform and you want a clear message about how it can help.
Rebranding works if you've got a product that is essentially good. However, all the lipstick in the world won't turn a pig into something else.
- Mary
That's a fantastic book! I'd never heard of it before. Thanks for passing it along.
- Mary
very much more!! Thanks..
http://golfman.the-mnm.info/