Above and Beyond KM - Latest Comments in Eat Your Vegetables!

Re: Eat Your Vegetables!

golfman_story — Thu, 16 Apr 2009 15:16:23 -0000

What I can say is very nice and helpful as well as informative post...really help me

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http://golfman.the-mnm.info/

Re: Eat Your Vegetables!

VMaryAbraham — Wed, 04 Mar 2009 21:43:18 -0000

Lee -

That's a fantastic book! I'd never heard of it before. Thanks for passing it along.

- Mary

Re: Eat Your Vegetables!

VMaryAbraham — Wed, 04 Mar 2009 21:41:40 -0000

Doug -

Rebranding works if you've got a product that is essentially good. However, all the lipstick in the world won't turn a pig into something else.

- Mary

Re: Eat Your Vegetables!

Lee Bryant — Wed, 04 Mar 2009 11:54:57 -0000

This reminds me of a Charlie and Lola book: http://www.best-childrens-b...

Re: Eat Your Vegetables!

Doug Cornelius — Wed, 04 Mar 2009 08:47:22 -0000

Mary -

I might argue that the failure of some KM projects comes from the failure to properly brand or market it in the first place. (and True for many corporate initiatives)

I do not advocate necessarily coming up with some fancy name or logo. But you do want to be consistent on how you refer to the process or platform and you want a clear message about how it can help.